Video series follows designers and independent thinkers
Surfersvillage Global Surf News, 14 July, 2017 - You can spot a "wood sniffer” by the way their eyes light up when they spot a piece of timber. Their rough hands run tenderly along the fibres and you can see the satisfaction when they take a big ol’ whiff. They have a grounded passion and appreciation in the potential of transforming a lump of local wood into something special...
As a part of The Way It Should Be series, our latest film follows fifth generation wood sniffer, Andy Ceglinski from sawmill to surf. Watch Andy's humbling story through his approach to doing business and how he sees his responsibility as a leader in the community.